Most singles who I coach on finding love online aren’t aware of Klout, social media reputation, or the marriage of social media and technology.
Perhaps they see their percentages of a Match on OkCupid with their Quiver matches, where a 90+ match is worth responding to.
Often they’re matched up on Chemistry.com with their Builder/Negotiator, Explorer/Director, created by biological anthropologist Dr. Helen Fisher.
Most singles just want to find love, with any algorithm they can find.
So what happens when you marry a new dating site, Tawkify, created by Cyber-Dating Expert’s friend and Elle columnist E. Jean Carroll, with social influence site Klout? Talkify is the first dating site to partner with Klout to use the Klout scores as a measurement of allure and as a prediction of falling in love. Curious to hear more?
E. Jean tells Klout, “In a series of blind experiments (the thirty couples we matched were not told we were using their Klout Scores), we’ve found that Klout Scores will predict the brilliance or dullness of match—-and how quickly people will click.”
I have to admit, I do check my Klout score daily and it’s been steady at 61 for a while, where I’m labeled a “Broadcaster.” I now qualify for Tawkify’s “Red Carpet Vip Service.” Does that mean I need to meet someone else who is social media savvy with a 60+ score? Not really as the best relationships I’ve been in are with men who don’t tweet. I’m excited to see how the two will work together and would be curious to see if a Klout personality type of “Broadcaster” will match nicely with a “Thought Leader” or “Celebrity” with an “Observer,” or even “Pundit” with a “Specialist.”
So how does Tawkify work? You fill out a profile, answer ten questions and on Monday night your phone rings with a match. I’m hoping if there’s no match, that they won’t deduct the credit from your account. Prices range from $8 for one match to $1499 for the miracle worker.(with a special New York Times offer of $250.
Another brand that I admire who has partnered with Klout is fashion site Gilt, where you get discounts based upon your Klout score. We’ll be excited to share a Klout love story any day in our Cyber Love Story of the Week.
At the end of the digital day, online dating has finally moved to what I call social dating, and it’s here to stay.
Question: Would you value your date’s Klout score? Would you take a digital peek before deciding to go on a date?
Julie Spira is an online dating expert and social media strategist. She’s the CEO and Editor-in-Chief at CyberDatingExpert.com. As an early adopter of online dating, Julie created her first profile in 1994. Today, she writes irresistible profiles for singles on the dating scene and is an expert in mobile dating. For more dating advice, Like us at Facebook.com/CyberDatingExpert.