Recently at the iDate Conference, I presented Tinder with the award of Best Mobile Dating App of 2015.
This award was well-deserved, considering two years ago, Tinder wasn’t a household word like Match and eHarmony has been for years for online daters.
In an interview with The New York Times, I told reporter Molly Wood that the increase in smartphone usage directly relates to the increase in dating app usage.
“People are dating on the fly, they’re dating in real time, they’re hooking up or meeting for dates, they’re doing both. Same day, same hour.”
So how did a perceived hook-up app become the hottest trend for singles looking for love online?
1. They penetrated the college marketplace.
These early adopters paved the way for others to jump on the bandwagon. In time, the demographics started to rise and millions of users were playing the Tinder game.
2. They made it easy to create a profile.
With no long questions to answer and no profile approval process, all one has to is download the app, connect to Facebook where it pulls your age and photos on Facebook, and add a short bio if you desire, however many ignore filling out the profile.
3. Set your preferences for distance and age parameters
Since Tinder is location-based, once you log on, it searches for potential matches close by. If you travel out of town, you’ll receive a whole new set of matches to make sure you’re not lonely at night.
4. Let the swiping and matching begin
Quite simply, you swipe right if you’re attracted to someone and swipe left if you’re not. If both of you swipe right, then you’re notified that you’re a match and can start communicating in their private chat feature.
Online dating and mobile dating are a numbers game. The more often you swipe, the more often you’ll have the opportunity to be matched.
5. State Your Intentions
We are living in a world of swiping left and right and the habit has become the norm for other popular mobile dating apps. In order to be successful on Tinder, you must start swiping and become proactive about communicating with your matches. If you’re looking to find a relationship instead of a casual fling, you must fill out the information bio page and clearly state your dating intentions. Women find it refreshing when a man says, “Not looking for FWB or a hookup.”
At the iDate conference, it was pointed out by Mark Brooks from Courtland Brooks that only 8% of women were swiping right while viewing profiles of men. Men on the other hand were swiping right as often as possible, with the hopes that they can be matched.
Tinder reports over 1 billion swipes a day and matches over 12 million people a day. But are they actually meeting IRL?
An interesting trend that we are noticing is that a lot of men are posting their age on Tinder as 100 years old. The trend of not honestly stating your age in online dating has been around for years, but to become a centurion on Tinder means you’ll have to change your age on your Facebook profile. There’s no way to change your age on Tinder. Facebook makes it difficult to change your age and discourages this process by limiting the amount of times you can do so. Still, I encourage truth-in-advertising.
As I told The New York Times, people who are using Tinder are also using other dating sites, sometimes paying for memberships. Having easy access to lots of different dates actually increases your odds of eventually finding a match. It’s making dates happen a lot more quickly and the more dates you go on, the better daters you become. Let mobile dating apps become your new best friend.
Are you swiping right on multiple mobile dating apps?
Julie Spira is America’s Top Online Dating Expert and Digital Matchmaker. She was an early adopter of online dating and mobile dating. Julie’s the founder of CyberDatingExpert.com, where they create Irresistible Profiles for singles on the dating scene and host of #DateChat on Twitter on Thursdays at 5pm/PT. Follow @JulieSpira for dating advice and sign up for the free Weekly Flirt newsletter.
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