Online Dating Profile Photos – When in Doubt, Wear Red

On Huffington Post Live, we spent time talking about online dating profile photos and how men respond more frequently to women wearing the color red.

The conversation was based on Adam Alter’s book, Red Tank Pink. Alter, a professor of marketing and psychology at NYU’s Stern School of Business insists that the color red or having a red border around your online dating profile is an absolute must.

Joining us was Gabe Zichermann, Gamification expert, who met his boyfriend on mobile dating app, Scruff.com.

Sharing one of my favorite quotes from the late fashion designer Bill Blass, “When in doubt, wear red,” I concurred with Alter’s findings that red does indeed have an impact on the response to dates.

You can watch the video below.

Are you wearing red in your dating profiles?

Julie Spira is a top online dating expert and author of The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online. She creates irresistible profiles for singles on the dating scene. For more dating advice, sign up for the Weekly Flirt and follow @JulieSpira on Twitter.