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Mobile Love: 2018 Report – Singles Are Swiping More on Dating Apps

Liftoff Mobile Dating

Photo credit: Liftoff

As Valentine’s Day is upon us, the annual dating apps report from Liftoff, shows mobile dating app usage increased by 50% at the start of ‘Cuffing Season.

When weather gets colder and the desire to couple-up increases, your mobile phone can become both your BFF and your personal wingman or wingwoman.

With over 1500 dating apps to choose from, it becomes easier to find a date in a digital split second.

In a press release, Liftoff stated:

“New data from Liftoff shows that to get that cold-weather love, people are eschewing the “traditional” method of dating and turning to dating apps as their primary means of finding an S.O.”

According to the report, in January 2017, Tinder alone revealed it observes users spending around 90 minutes a day in-app, logging in at least 11 times.

Singles Join Dating Apps During Breakups and in Colder Weather

The data comes from more than two dozen of the top dating apps, and confirms the trends that singles will be flocking to dating apps during the times they are finding themselves single.

The famous Facebook breakup chart that we often talk about shows the peak times couples split, right before Christmas, and then again heading into Spring Break.

In their report, I was cited on the seasonal trends of breakups and increased mobile dating app usage.

Julie Spira, an award-winning dating coach and internationally recognized cyberdating expert, sums it up best. “Couples who look deliriously happy on Facebook are breaking up around Thanksgiving,” she writes on her blog advising readers to “let their mobile phone be their BFF” in the search for the right partner for the year ahead. 

Break up chart

Dating Apps are Going Global

Dating apps aren’t just a local-based. Thinking out of the box, most of the major apps are expanding internationally, now in 50+ countries, as reported by the BBC.  If your plans include travel and a Passport, make sure to open your apps while out of the country, to meet interesting people abroad.

Russia and Brazil top the list of the most downloads, with the US coming in at 25%.

Mobile Dating Apps

The report concludes:

“Today mobile and matchmaking are one in the same. Swiping in public is as popular as sending a text. It’s why the market is witnessing an avalanche of mobile dating apps, gaining traction (and market share) by appealing to Long Tail tastes for apps that help people nd dates, mates and even BFFs.”

To access this full report, visit Liftoff.

Julie Spira is America’s Top Online Dating and Mobile Dating Expert. She was an early adopter of Internet dating, is the creator of Mobile Dating BootCamp, and as an award-winning dating coach, has been helping singles find love online for almost 25 years.

FOLLOW @JulieSpira on Twitter, Instagram, and Facebook.

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Mobile Love – Women are on a Swiping Frenzy on Dating Apps

Liftoff Mobile Dating Study
We know that men are swiping right and left on mobile apps in record numbers, but this study and infographic from Liftoff shows that it’s the women in North America who are more serious about finding a relationship on mobile apps than the men. The Liftoff team analyzed 20 of the top dating apps, with almost 3 billion dating app impressions, to see who was signing up for mobile apps across the world.

Women Are More Serious in Using Mobile Dating Apps

After analyzing the data, Liftoff says, “It’s clear that women are more serious mobile daters, while their male counterparts are far less committed–meaning marketers should aim cupid’s arrow at North American women.”

Does this mean men are swiping for hookups or convos only? This research calls women in North America “swipe happy,” and you thought men were swiping the most, right?

READ MORE: 12 Mobile Dating Apps for Different Relationship Goals

This study shows that compared to other popular app categories, dating apps have a much large user base with 91 million users worldwide, many of which open their mobile app over five times per day!

Summer is the Busiest Time for Mobile Dating Apps

Liftoff Mobile Dating

While many singles are in a swiping frenzy to find that last minute Valentine’s date, this research shows the busiest time for mobile dating apps is during the summer, when the heat rises online and IRL. Liftoff says registration rates for mobile dating apps peak in June and remain hot and heavy through September. Think summer romance? Probably so.

Other findings include that females register 100% more than men on Android and 107% than men on iOs.

READ MORE: 6 Mobile Dating Apps to Help You Find Love

What does this mean for singles looking for love on their mobile phones? It shows the level of intent for women, so guys, start getting serious, because the squeaky deal wins the mobile dating love lottery.

Wishing you much love and joy in cyberspace, or wherever you may swipe or roam.

FOLLOW Online Dating Expert @JulieSpira on Twitter, Instagram, and Facebook.

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Julie Spira is America’s Top Online Dating Expert and Mobile Dating Expert. She’s the CEO of Cyber-Dating Expert and has been coaching singles on finding love online with her Irresistible Profiles programs for over 20 years. Julie’s the recent winner of the 2017 iDate Awards for Best Dating Coach and is the author of the bestseller The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online and ranks as the most influential person in social media in “dating” and “online dating.”