The year 2020 will go down as one of the most challenging and gut-wrenchingly painful years in history with COVID-19 at heightened levels on New Year’s Eve, but it turned out to be one of the most active years for singles looking for love online.

The New York Times reports singles who are quarantining are proposing, and engagement ring sales are up, and OkCupid predicts more than 15 million new conversations around Dating Sunday this year, with 25 million new matches expected in January alone. 

Virtual dating took center stage as we zoomed and FaceTimed our way to navigate love.

Today, on Dating Sunday, 2021, the activity level for singles on dating apps is expected to hit record numbers, and you won’t want to miss this worldwide digital party.

What is Dating Sunday?

Every year, the first Sunday after the New Year is the day where singles who decided to put finding love at the top of their resolutions list, log on looking for love. For those who rang in the New Year solo, had a recent breakup, or have Valentine’s Day on their minds, Dating Sunday is the day where your digital dreams can come true. 

Due to the pandemic, I’ve found the perspective on finding a meaningful relationship is magnified.  Many of us are still stuck at home with travel and fine dining on the back burner, so today’s the day to revise your dating profile, add a few photos of your socially-distanced walks, post one with your favorite mask, and get ready to start chatting.

Our ongoing poll on DatingintheAgeofCovid19.com shows that 82% of singles want a long-term relationship more than ever. 

Tonight, you might even want to dress up from the waist up, with the likelihood of your conversation moving to an impromptu video date. (Hint: Keep lipstick handy). 

The most active time to be online is approximately 9pm, local time. 

With this in mind, here’s how to master Dating Sunday.

• Update Your Profile  – Last year’s story shouldn’t follow you into 2021. By showing that you’re active now, it sends the message that you’re taking finding love seriously. If you’re listing vacations or group events, it’s time to update your profile to show you’re dating responsibly and have high hopes for the New Year.

• Reach Out and Connect – Don’t play the waiting game. Initiate contact first, respond quickly, and even reconnect with someone where the conversation faded in 2020. It’s still a good time to wish someone you previously chatted with a “Happy New Year,” because we could all use some joy and happiness right now.

• Use Spell-Check and Grammar Check – Sloppy messages that say, “Hey,” won’t cut it. You’re home, and you have time to craft the perfect five-sentence message. Remember to ask a question so that you can create a dialog and develop a flirty rapport.

• Create a Fun Virtual Background – Dating should be fun, and both you, and your surroundings need to look your best. Find a virtual background that matches your personality, and if you prefer a virtual date on the fly, make sure your surroundings are free of clutter. Bumble reports in-app video calls increased by 70% since March, so you can easily chat within their platform.

• Know Your Intentions – A new year is the time to take inventory on the type of relationship you truly desire.  If someone’s profile states they’re looking for something casual, swipe left if your goal is to find a serious relationship or marriage.  It’s time to toss the crumbs in the trash, because wasting your time with someone who doesn’t have the same relationship goals will prevent you from having the amazing love you deserve. 

Put a smile on your face, and think about some of the positive activities you experienced in 2020 to share with someone new. From binge-watching Schitt’s Creek to taking a painting class or bike riding, it’s time to push the restart button with the help of your mobile phone. 

The Match Group saw a 40% increase in usage on Dating Sunday last year and Coffee Meets Bagel saw a 60% spike in new sign ups on Dating Sunday in 2020. Tonight is show time. It’s the “Super Bowl” of dating, leading up to Valentine’s Day.

If you need some hand-holding, find out how our Irresistible Profiles and VIP Digital Matchmaker programs can help you find love online in the new year. 

Wishing you much love and joy in cyberspace, or wherever you may swipe or roam. 

Julie Spira is America’s Top Online Dating Expert and the founder of Cyber-Dating Expert. She’s been coaching singles on finding love online for over 25 years. Follow @JulieSpira on Twitter and Instagram. Sign up for the FREE Digital Flirt Newsletter. 

At a swanky West Hollywood rooftop party, the Match team came to celebrate their new dating-game app, Crown, starting in the Los Angeles market.

How Crown works is, instead of swiping on one potential date at a time as you would on Tinder or Bumble, users are presented with 16 matches every day at noon, with two profiles on the screen at one time. Once you “crown” or select your favorite of the two, you continue in pairs until the first round is over.

The players or potential dates then move into the second round of eight, where once again you can view and select one of the two until you eventually reach the final four, where you officially have the opportunity to chat with those from the four profiles you’ve crowned.

Does it sound like March Madness? Well, it’s similar, but the end-game is to find one to four matches to strike up a chat with and hopefully meet IRL.

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I asked Match Group’s VP, Andy Chen, why he thinks gamification is a great way to find a date.

“The attraction to games is that they are naturally fun, there is excitement in terms of anticipation and the chance to win that creates a sense of payoff,” says Chen. “The experience with Crown feels more fun to our users than other dating apps on the market because it mimics these same elements.”

Chen flew to Los Angeles from the Match HQ with other executives, as well as the app’s creator, Patricia Parker from the Match products and events teams.

Parker’s idea was the winner from about 60-100 apps that were presented internally at the company’s internal “ideathon.”

“I met my husband on Match, so initially I was trying to think of dating things that were overwhelming for me,” says Parker.

Her inspiration? “Initially it just started off with, what can we do to get a limited amount of people, and this idea of choosing one person over the other, which is such a natural way of how you choose anything from the grocery store to matches on any other dating app,” says Parker. “The gamification part came later.”

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Chen tells me that people are craving a more focused and curated online dating experience. “We also find that choosing between two users is an easier and more fun approach than swiping through endless profiles,” says Chen. 

If you’re tired of swiping right and left on mobile dating apps, I believe this new dating game app launched by Match may help soothe the brain and fill up your date cards with quality matches.

Dr. Helen Fisher, Match Group’s Chief Scientific Advisor explains, “Crown solves the single biggest problem in online dating today: ‘cognitive overload.’”

According to Dr. Fisher, “the human brain is simply not built to choose between hundreds of potential suitors—as all the current dating apps require singles to do.”

Crown wants singles to have a more focused experience; long enough for them to discover new people but short enough to avoid the fatigue that singles struggle with, and to leave just enough anticipation for the next day’s batch of matches.

If you’re Gen Z or Millennial in the Los Angeles area, you can download the Crown app on iOs HERE.

Julie Spira is America’s Top Online Dating Expert and Digital Matchmaker. She’s the CEO of Cyber-Dating Expert, and has been coaching singles on finding love online for almost 25 years.

FOLLOW @JulieSpira on Twitter, Instagram, and Facebook

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