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A Conversation With Tinder Co-Founder Justin Mateen

Julie Spira - Justin Mateen Tinder

Julie Spira and Tinder’s Justin Mateen

Tinder-mania is everywhere it seems.

Tinder’s mobile app launched in Los Angeles less than two years ago, and it’s quickly becoming a household name.

Even Bravo’s Andy Cohen recently taught Larry King how to use Tinder!

At the recent Digital Hollywood gathering in Los Angeles, Tinder co-founder Justin Mateen was on a panel called, “The Coveted Captive audience – Engaging And Monetizing Through Mobile.”

Afterwards, I had the chance to catch up with Justin again to talk about the latest trends for Tinder.

Read: Dating in a Tinder World

The Future of Tinder

Tinder, as we know, has become the hottest mobile dating app, now experiencing over ten million matches a day and 800 million swipes per day.

“I think the misconception is that Tinder is a dating app,” said Justin Mateen – Tinder’s Co-Founder and Chief Marketing Officer during the session. “We consider ourselves a social discovery app, more of a competitor to social platforms,” Mateen added.

Tinder is now optimizing to connect new people. Mateen feels the value proposition is tremendous, which is why they’ve been able to grow so quickly. People are using Tinder for dating for the most part, but as time goes on, Tinder won’t be optimized only for dating.

“We are our own social platform and leverage other social platforms to the sense that it makes sense,” said Mateen. He boasted about Tinder’s 2000% growth last year. The average Tinder user spends ½ hour on the mobile app and they are growing by 10 times every day.

As of now, Tinder is not charging for their app or providing advertising. Their monetization strategy includes focusing on the user experience and growing the user base both domestically and Internationally. Their future plan will include in app purchases to enhance the user experience when it comes time to monetize. Mateen explained that their plans are to begin to test different forms or advertising on Tinder. “We want to make sure that it’s an organic ad and that our users can benefit from it.”

Not a day goes by when someone doesn’t come up to me to ask me about my thoughts on Tinder.

Related: Help My Boyfriend Won’t Take His Tinder Profile Down

Several men I know of have actually felt distressed when they’ve swiped left instead of right and felt that they lost the match. Fortunately, Tinder has come up with a solution for that dilemma as the app provides a pop-up asking you if you’re sure you want to swipe left.

Others are in relationships and still won’t retire their Tinder profile. Is it a game?

Are you using Tinder?

Watch: ABC News – Mobile Apps to Speed Up Your Search

Julie Spira is an online dating and mobile dating expert. She was an early adopter of the Internet and online dating, having created her first profile over 20 years ago. Julie’s the founder of Cyber-Dating Expert and coaches singles on the dating scene. For more online dating advice follow @JulieSpira on Twitter and sign up for the free Weekly Flirt newsletter.

 

Mobile Dating: Match.com Gets Digital Facelift with Match 3.0

There’s good news for daters to make it easier to find love from their mobile phones. Today Match.com released their long-awaited and very user-friendly Match 3.0 for iPhone users. The message is very clear. The success of finding love online is all in the hands of your mobile phone.

Match 3.0

What’s New in Match 3.0?

The Match 3.0 mobile differs from their previous mobile app, as it no longer emulates the desktop version of the online dating site. The new app now includes a “Discover” page, where you’ll find two new features, “Stream” and “Mixer. The “Stream” feature allows you to scroll through many profiles with multiple photos of the daters based on location. You’ll see a familiar style as each profile has a cover photo, which reminds you of Facebook. You can easily send a message to the person who captures your eye as you scroll down through a stream of potential matches. There are also multiple places for you to upload photos directly on the app.

The new “Mixer” will look familiar to mobile dating users, as it may remind you of Tinder. Users can view a single profile and now swipe left to take a pass or swipe right to give your potential date the thumbs up to start communicating. The swipe-effect is now becoming a prominent feature for many mobile dating apps.

Match reports that over 55% of their members are using their mobile app to send emails, with 50% of their signups come from mobile. As a result, for the first time, they’re allowing users to sign up on the mobile phone, as compared to using the desktop version. They’ve now prominently displayed their membership fees along with the features for those ready to pull out their credit card to pay.

At the end of the digital day, we’re living in a swiping world when it comes to finding love on your mobile phone.

Julie Spira is an online dating expert and founder of CyberDatingExpert.com. She was an early adopter of the Internet and creates Irresistible Profiles for singles on the dating scene. Julie is the host of Mobile Dating BootCamp and Online Dating BootCamp.

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