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20 Tips from Female Dating CEOs at Silicon Beach Fest

Silicon Beach Fest Dating CEOs

Photo: Left to right: Jennifer Kelton, Kelly Steckelberg, Talia Goldstein, Julie Spira

Dating and looking for love? In case you missed it Silicon Beach Fest, it was an honor and joy to put together the first-ever Female Dating CEO panel for a lively discussion on the dating industry, relationships, and tips for online dating profiles and safe dating.

The panelists included some of the busiest women running dating and matchmaking companies, who took the time to collaborate on an informative panel and answered questions from the audience.

Collectively our businesses represented 30 years of dating industry, matchmaking, mobile apps, and coaching experience. We talked about the big elephant in the room, Tinder, and how it has affected our businesses as well as your dating experience.

Here are some of the advice we dished at SBF16.


Kelly Steckelberg, CEO of Zoosk and Lively Mobile App

Jennifer Kelton, CEO of Bad Online Dates and BOD Dating App

Talia Goldstein, CEO of Three Day Rule, a Matchmaking Company

Julie Spira, CEO of Cyber-Dating Expert and Online Dating Expert

Kelly Steckelberg - ZooskKelly’s Top 5 Tips from Zoosk:

  • Use a full body shot as your primary photo, as you’re 200% more likely to get responses to your messages.
  • You will get 50% fewer responses if the primary photo is a group photo. (Guys will wonder, which one are you?)
  • No pets in your primary photo.
  • Talk about yourself and what’s interesting about you, not about what you’re looking for in that person.
  • Use Spellcheck. The Zoosk study about grammar and spelling showed it had a huge effect on success rate.

Jennifer KeltonJennifer’s Top 5 Tips from BOD Dating App:

  • Grammar, grammar, grammar! No matter how good looking they are, grammar matters.
  • Be authentic in who you are. You’ve gotta keep it real. You don’t need to have your profile be a dissertation, but don’t put something out there that’s not genuine.
  • Don’t post bathroom selfies or a photo of a party scene. I realize that I’m probably not going to have a lot in common with that person.
  • You’ve got to think about safety first. Don’t ever meet somebody not in public, even after a few dates.
  • Don’t post selfies in the steamy bathroom mirror. Find a friend to take your photos.

talia goldstein Talia’s Top 5 Tips from Three Day Rule

  • Women need to be proactive and reach out to men.
  • Don’t post “distractor” photos where you are looking at almost everything in the photo, but the person (maybe they’re hiding behind a leaf).
  • Don’t post a mysterious other man or woman. The person viewing the profile will wonder, is this your husband or brother?
  • Do be chivalrous and open a door.
  • The League’s recent study said women wearing white dresses do well in the app, as well as men wearing suits.

Julie Spira Cyber Dating ExpertJulie’s Top 5 Tips from Cyber-Dating Expert

  • Ditch the little black dress and wear red in your profile. It’s the color of love, romance, and men view and write to women more often wearing red.
  • Don’t post goofy photos wearing a gorilla suit. Leave that for Comic Con.
  • Don’t get hung up on someone’s weight, height or distance.
  • Check out your potential date’s photos in to see if they match who they are.
  • Use social media to verify if your date looks the same and see if you have friends in common. Ask your friends if they will give the thumbs up or down on your date.

Follow our panelists on Twitter @zoosk @badonlinedates @threedayrule @JulieSpira

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Make Your Online Profile Irresistible at Silicon Beach Fest


Are you headed to Silicon Beach Fest in Marina del Rey, CA this week?

If so, it will be a fun and informative few days filled with speakers on technology, social media, funding, and more on June 24 – 27th at the Marina del Rey Hotel.

On Thursday, June 25, 2015, Cyber-Dating Expert founder Julie Spira and Three Day Rule Founder Talia Goldstein will be hosting a workshop called, Make Your Online Profile Irresistible.

You’ll learn all the latest tips and dos and don’ts for your business profiles as well as other social media profiles and online dating profiles.

Plus: We’ll have GlamSquad and a photographer on hand to snap a new photo for you for your profile.

The panel will be held in the workshop room from 3pm – 4:15pm.

Details here

Learn how to make your online profile to be more irresistible on both dating services and work-related sites (because people check both!) at this hands-on workshop with dating expert Julie Spira, CEO of Cyber-Dating Expert and Talia Golstein, founder of Three Day Rule.  Learn what photos to use, what to say in your description, and what kind of things you should be posting about to increase your dating attractability while still being professional, on services including Facebook, Twitter, Instagram, LinkedIn, Match, Tinder, Grindr, and more. Bring your phone and get ready to edit your description and change your profile pic.


– Julie Spira, Cyber-Dating Expert, CEO

– Talia Goldstein, Three Day Rule, Founder and CEO

Speaker bios:

Julie Spira is the CEO of Cyber-Dating Expert where she’s been helping singles find love online for over 20 years.  She is the go-to person in the media for online dating advice and has appeared in/on over 600 news stories including ABC, CBS, CNN, FOX, NBC, Los Angeles Times, Men’s Health, Women’s Heath and New York Times. She is quoted in the June issue of Women’s Health with her online dating advice

Talia Goldstein is the CEO and Founder of Three Day Rule, a personalized Matchmaking company backed by An expert matchmaker with hundreds of success stories, Talia has created 3 matching algorithms, and has been featured on CNN, USA Today, Time, CBS, PBS, Newsweek, Huffington Post, NPR, People, Pando Daily, Maxim, GQ, TMZ, Cosmopolitan & more. She was named to Story Exchange’s Power List of Female Entrepreneurs in 2015, and was in DigitalLA’s Top 50 Digital Women in 2015.

Mobile Dating BootCamp Season 2


Cyber-Dating Expert and Three Day Rule are teaming up again to bring you Mobile Dating BootCamp.

This year’s contestants will try to find love from the convenience of their mobile phones with a whole new list of mobile dating apps.

Mobile dating apps are all the rage. Ten lucky singles in Los Angeles will be competing to find their dream date.

Last year’s Mobile Dating BootCamp was featured in the Washington Post newspaper.

This year’s mobile dating apps this include:

  • Tinder
  • eHarmony
  • Let’s Date
  • Match Mobile
  • OkCupid
  • Grindr
  • How About We
  • Plenty of Fish

Daters will be receiving private coaching from online dating expert Julie Spira and prizes galore from Three Day Rule.

All contestants will meet together at the Mobile Dating Conference in Beverly Hills, where they’ll be generously hosted by iDate to enjoy a catered meal at the SLS Hotel and will share their experiences with Internet dating executives in a focus group panel.

Plus, Uber has generously donated round trip transportation in Los Angeles with a private driver to the hotel for each contestant.

For more information and to apply for your chance to be included, visit

Mobile Dating BootCamp


Mobile Dating BootCamp Video

We’re counting down the days until the first Mobile Dating Bootcamp goes live! The 12 contestants have been selected by ThreeDayRule and will be announced shortly. Until then, enjoy our video and take a moment to like us at

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Announcing the First-Ever Mobile Dating BootCamp

Mobile Dating Boot Camp




Online Dating Expert Julie Spira and ThreeDayRule to Host Mobile Dating Boot Camp

Los Angeles, CA — May 9, 2012 Julie Spira, the leading online dating expert and ThreeDayRule, Los Angeles top singles event company will join forces to create the first-ever Mobile Dating Boot Camp, designed to help online daters improve their chances to find a date, a friend, or love online using the latest mobile dating apps.

Twelve of ThreeDayRule’s most eligible singles will participate in a four-week challenge starting on May 17, 2012. Each contestant will utilize two mobile dating apps daily during the period and chronicle their experiences at

The selected daters will share their experiences on the use of these apps in a mobile dating focus group led by Spira at iDate/Mobile Dating Conference in front of Internet Dating Executives on June 22, 2012 at the SLS Hotel in Beverly Hills, CA.

“It’s an honor to have been selected to moderate the first-only mobile dating user focus group at this year?s iDate Conference,? said Spira. Mobile dating is certainly on the rise and is the number one topic at the summer Internet Dating Conference, Spira added. Users are more engaged and online dating sites are embracing mobile strategies. Knowing what their customer base thinks of existing mobile apps will help sites formulate a better strategy, while helping singles find love online much faster on their smartphones.?

According to a Juniper research study, the mobile industry is expected to grow to $1.4 billion by 2013. Users of mobile apps are more engaged than those who visit the web-based site versions of dating sites.

Contestants in the Mobile Dating Boot Camp will receive over $600 in prizes including an online dating profile critique from Cyber-Dating Expert, a dating coaching session from ThreeDayRule, and will receive other prizes, including a luxurious catered lunch at the SLS Hotel.

About Cyber-Dating Expert

Cyber Dating Expert is the leading online dating advice site created by Internet dating pioneer, online dating expert and mobile dating expert Julie Spira. Spira’s dating advice has reached millions and she is a well-sought out expert in the media on the topic of cyber-relations. Spira is the author of the bestseller, “The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online.” She was an early adopter of the Internet having created her first online dating profile in 1994. She coaches singles with her signature irresistible profiles program. This will be Spira?s third time speaking at the Internet Dating Conference. Visit and

About ThreeDayRule

ThreeDayRule is an online dating site for sophisticated singles. The ThreeDayRule experience is different because the community is curated. The result: A high quality pool of potential candidates with impressive careers, achievements, and great personalities. Request membership at

About the Internet Dating Conference

Since 2004, iDate is the worldwide leading trade show and convention for the dating business.? The event brings together CEOs and senior executives from all the major dating companies. The event covers online dating, social dating, speed dating, matchmaking, mobile dating, dating coaching, software, dating affiliate management, dating services and other forms of the industry. iDate will be held on June 22-24, 2012 at the SLS Hotel in Beverly Hills, CA. To register, visit