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Google Trends Reports Searches for Dating Reach 5-Year High as Dating Apps Spike This Summer

Google Trends Reports Dating App Search Surge

For many years, the most popular search term on Google was, “What is love?”

Singles who desire to fall in love and understand the complicated relationship stages are still actively searching for answers online. As reported by NPR,  during the summer of love, Google Trends has seen a spike in dating related searches.

Google Trends Reports Dating Apps Surge

 

On the Google Trends Twitter feed, the social media giant posted their findings, including a 3,400% spike in usage for “top dating apps” in the past month. Baby boomers are joining in, with searches as “dating apps for older people” also rose by 3,500%. 

Google Trends Dating Apps

In Washington, DC, the top search overall on Google was “How to Date” during the second week of July of 2021.

Dating Apps Feel the Love

Dating apps served as an essential tool for singles to connect during COVID-19 lockdowns. Now that it’s safe for singles who are vaccinated to make up for lost time at home, they’re flocking to dating apps with the hope of meeting someone special.

Dana Balch, a Tinder spokesperson, told NPR, their location-based dating app has seen some of its most extensive days of swiping this year.

“I think this is really coming from a place where people want to connect with others during a time when they’ve felt isolated,” she told NPR.

Vaccinations are the New Sexy

Dating apps are providing ways to include your vaccination status on your profiles. Whether you decide to put it front and center and post that you’ve been double-vaccinated, add a vaccinated badge on your OkCupid profile, or decide to list your Covid-Dating Preferences on Bumble, the vaccination conversation is a hot topic and helps singles feel safe.

Google Trends - Bumble Covid Preferences

RELATED POST: Dating Apps Partner With White House to Get More Singles Vaccinated

Between the summer heat, covid-vaccinated singles, and outdoor concerts and events, singles are ramping up their dating skills and are ready for love. Singles looking for love are also enlisting the help of dating coaches to make sure they make a great first impression.

If you need some help getting back out there this summer, find out how our Irresistible Profiles coaching program will help you find your dream date. 

Julie Spira is America’s Top Online Dating Expert and an award-winning dating coach. She’s the founder of Cyber-Dating Expert and has been coaching singles on finding love online for over 25 years. Follow @JulieSpira on Instagram and Twitter for dating advice.