Is the famous fashion designer Giorgio Armani officially in the film business? Well, not exactly, but it felt that way last week when I stopped by the Giorgio Armani Beauty Boutique at Saks Fifth Avenue in Beverly Hills for the premiere of their EYES TO KILL volumizing mascara special event.
Along with a friend of mine, I was enticed to check out the new makeup line, where we were given the chance to win either the travel size of their new mascara, a pair of sunglasses, or a watch. We both won the mascara and found ourselves sitting in the chairs with professional makeup artists getting a touch-up before going out for the evening.
EYES TO KILL dresses the eye with powerful, plush, voluminous lashes. Fine fluid Mircofil ™ technology creates intensely captivating lash texture. Micro-waxes combined with a “fitness agent” allows for smooth and easy application, revealing weightless volume. Their unique brush defines each lash for extreme fullness.
The EYES TO KILL mascara comes in four colors: Killer Black, Gun Metal, Copper Brown, and Red Iron and is priced at $28.00. The armed Armani eye…ready to disarm by Giogio Armani. My eyes will never look the same again.