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Rubies in the Orchard

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It was with great joy and anticipation that I waited for the arrival of Rubies in the Orchard: How to Uncover the Hidden Gems in Your BusinessThe Pom Queen’s Secrets to Marketing Just About Anything.

Lynda Resnick is by far a true marketing genius, and although she got talked into writing this book by her friends, we are so fortunate that she shares her stories and secrets where readers can now benefit from her knowledge and success.

The book is Lynda’s roadmap for how to succeed in business in the 21st century. She shares 3 components for success which include value, a unique selling proposition, and transparency and community.  Her examples include the healthy benefits of Pomegranate juice with POM Wonderful, a “Taste of Paradise” with FIJI Water, and her mantra of giving back to the community where she calls “green, the new black.

Anyone in business, especially in these difficult financial times, will benefit from Lynda’s first hand experience which includes, Franklin Mint, Teleflora, POM Wonderful, FIJI Water, and Paramount Farms.

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