Survey: Online Dating by the Numbers

A new study from Pew Research shows that online dating has risen in popularity. While most of us realize this from the everyday conversations we’re having with singles on the dating scene, we really need to credit the introduction and rise of mobile dating apps for the increase in acceptance to digital dating.

When Pew conducted their research study in 2005, more singles hid the fact that they were dating online. Eight years ago, 29% thought that dating on the Internet was just something those who were desperate had to do. Fortunately, the number has shrunk to 21% today.

So who’s dating the most online?

According to the study, single men and women from 25-34 are the most popular demographic for Internet daters.

Other important statistics from the survey include:

• 42% know someone who has used online dating

• 29% know someone who has been in a long-term relationships or marriage with someone they’ve met online

• 66% of online daters have gone out on a date with someone they met on a dating site

• 11% of adult American Internet users have used online dating sites

• 38% of those who are single and looking have used online dating sites and mobile dating apps.

While these numbers continue to rise from Pew?s survey in 2005, over half of those who have dated online have had a bad experience. From misrepresentation of age, weight, marital status and more, we wish there was more truth-in-advertising with Internet dating.

Along with looking for love online, the Pew survey showed that many still felt the need to research their past relationships online. It’s hard not to be curious about what your ex is up to when he or she continues to post photos on Facebook or update their status on Twitter publicly. Suddenly social media makes it easy to do an impromptu background search to see if you’re former flame is single or in a relationship. The study showed that 30% of social networking users were researching those they were interested in dating. This proves that singles really need to make sure they keep their Facebook pages and date-friendly.

On Facebook Love Stories, we teach singles how to keep their Facebook pages more dateable. Think about it, your Linkedin Profile needs to help you find your dream job by being professional. It would make sense then that your Facebook page needs to reflect your single status.

*Hint: It might be time to do some digital housekeeping to remove photos of you with your kissing cousin or ex BF or GF.

At the end of the digital day, we’re creating a permanent digital footprint whenever we post. If you’re single, make sure you’re reflecting the real you, not the idealized person you think your date is dreaming to meet.

Julie Spira is a top Online Dating Expert and was an early adopter of Internet dating. She’s been helping singles on the dating scene for 20 years with her Irresistible Profiles. For more online dating advice, follow @JulieSpira on Twitter and sign up for the Free Weekly Flirt newsletter.

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