The Ball - A Hollywood Celebration to Help the Elderly : Cyber Dating Expert
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The Ball – A Holiday Celebration that Helped the Elderly

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The Ball in Hollywood

The Ball in Hollywood in conjunction with The Guardians, a support group for The Jewish Home for the Aging hosted 1000 singles at the trendy Opera and Crimson clubs in the heart of Hollywood.

According to?Star Magazine, “When Hollywood’s elite want a wild night on the town, they hit the hottest clubs in LA: Opera and Crimson. The two hot spots are livening up LA’s night scene with a virtual playground for A-listers.”

The list of attendees ran the gamut from A-Z, but the crowd was mostly a 30-40ish well-heeled and well-educated group looking to connect over the holidays.

The Ball, now a bi-coastal party, raised over $12,000 for the frail seniors that reside in the home.

The Guardians Director, Norman Fishman and Julie Spira

The Guardians Director, Norman Fishman and Julie Spira

Norman R. Fishman, Executive Director of The Guardians, was enthusiastic about the support the younger generation was generating that evening. He explained in great detail about their Adopt a Parent Program, where for $39 a day, one can make a difference in the lives of their elderly residents with creative arts programs, concerts, and state-of -the art medical equipment.

Inside, there were multiple dance floors and beautiful people looking for something fun to do on Christmas Eve. I asked one single man how he found out about the event. He said he did a simple Google search for “Christmas Eve Party Los Angeles,” and?The Ball appeared on his computer screen. He came in anticipation of meeting a nice Jewish woman, as his 8-year relationship with the girl he met on AOL had ended in 2009. Another single man talked about his career as an Investment Banker and said he was a huge fan of Martha Stewart. He referred to Stewart as a “very a nice person.”

Another man had a list of three singles’ parties in Los Angeles that he was planning to attend on the same night. This was his second stop. The mood was festive and I caught one couple who didn’t need the mistletoe to enjoy their Christmas Eve kiss.

Although this was the second year that The Ball partnered with The Guardians in Los Angeles, their New York event on the same evening celebrated their 14th year of Christmas Eve parties. Singles could club-hop, complete with rented Hummers to take them from door-to-door to five different venues in Manhattan.

If you missed The Ball, mark your calendar for March 18, 2010 for The Guardian’s 15th Annual March Madness Poker Tournament at Hollywood Park Casino.

Julie Spira is the author of The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online. Visit her at


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