New App Lets You Swipe For Your Favorite Movies
Instead of spending your time just swiping to find love on your phone, now you can swipe to find your new favorite show to watch with your digital crush.
A new app called MightyTV has been dubbed the “Tinder for TV” by the Daily Mail, because it gives users the ability to “swipe away the frustration of what to watch next.”
But what’s so great about MightyTV compared to streaming services like Netflix? Well, MightyTV uses artificial intelligence to learn your personal preferences as you swipe through their selections. The AI is so good, that it learns your preference after 100 swipes and continues to get smarter at recommendations the more you swipe.
According to the Daily Mail, the app was created by an ex-Google employee named Bryan Adams, who’s been trying to figure out a way to make discovery easier. Since people spend so much of their time searching for what to watch and less time streaming what they love, the MightyTV app solves this problem and is perfect for date night.
How to Use MightyTV App
- Download the app, create a profile, and begin swiping!
- The app will start to recognize your preferences and make suggestions specifically tailored to movies and TV shows you’re interested in.
- After creating your profile, you select which streaming services you have an account with (Netflix, Amazon Video, Hulu, HBO Go, Showtime, etc.).
- MightyTV will let you know which streaming service to use to watch the titles you’ve swiped right on.
Currently, MightyTV offers 11,000 videos in its inventory and is looking to grow over time with the goal to create a more personal experience centered around behavior and personal taste, versus genre-based suggestions. The app also aims to be predictive about what a user wants to watch instead of basing suggestions on what the user has previously watched.
“We’re not trying to figure out if you love rom coms and then hit you with a lot of rom coms,” Bryan Adams said to AdExchanger. “We’re trying to create an individual taste profile for each person who uses it.”
This could also be a step to reuniting couples who’ve stopped watching TV together because they can’t decide what to watch. A feature called Mashup allows up to 10 people to combine opinions and swipe together. Mashup takes everyone’s preferences and places them all into a collective video playlist full of titles relevant to the group’s interests. This is perfect for couples, and even groups of friends, who have trouble agreeing what to watch find something that interests them both.
Keep swiping on your dating apps and start swiping on MightyTV, and you might just find a new digital crush AND a new show to fall in love with.