Our friends at IAC, operator of Match.com have created a new site for singles over 50 looking for love online. OurTime.com was officially launched this week to help boomer singles 50+ ?find age-appropriate dates.
I recently spoke with Josh Meyers, CEO of People Media about OurTime.com and the rebranding from their successful Senior People Meet service for those who don’t look or feel over-the-hill. I shared his enthusiasm of the new name for a senior online dating site as not everyone in their 50s is ready to be called a “Senior.”
After a soft launch a few months ago, the site was able to attract over 1 million active members in conjunction with SeniorPeopleMeet.com. This popular growing demographic for online daters has received a lot of attention recently.
According to a press release, IAC has recorded?a 400% increase in this member segment on People Media sites alone.
“This growing segment has clearly embraced online dating,” said?Greg Blatt, CEO of IAC. “Our approach with any demographic category is to provide online dating choices, and this is no exception. To complement the broad-based experience enjoyed by so many over 50 on Match.com, we’re offering the more targeted experience of OurTime.com.? We expect substantial growth to continue with this group across both properties.”
Boomer dating is growing in popularity as many empty-nesters become divorced around the age of 50. Not everyone gets fixed up by their friends. If they’re logging onto facebook, they might as well join an age-appropriate dating site.
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