Women Are More Serious in Using Mobile Dating Apps
After analyzing the data, Liftoff says, “It’s clear that women are more serious mobile daters, while their male counterparts are far less committed–meaning marketers should aim cupid’s arrow at North American women.”
Does this mean men are swiping for hookups or convos only? This research calls women in North America “swipe happy,” and you thought men were swiping the most, right?
This study shows that compared to other popular app categories, dating apps have a much large user base with 91 million users worldwide, many of which open their mobile app over five times per day!
Summer is the Busiest Time for Mobile Dating Apps
While many singles are in a swiping frenzy to find that last minute Valentine’s date, this research shows the busiest time for mobile dating apps is during the summer, when the heat rises online and IRL. Liftoff says registration rates for mobile dating apps peak in June and remain hot and heavy through September. Think summer romance? Probably so.
Other findings include that females register 100% more than men on Android and 107% than men on iOs.
READ MORE: 6 Mobile Dating Apps to Help You Find Love
What does this mean for singles looking for love on their mobile phones? It shows the level of intent for women, so guys, start getting serious, because the squeaky deal wins the mobile dating love lottery.
Wishing you much love and joy in cyberspace, or wherever you may swipe or roam.
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Julie Spira is America’s Top Online Dating Expert and Mobile Dating Expert. She’s the CEO of Cyber-Dating Expert and has been coaching singles on finding love online with her Irresistible Profiles programs for over 20 years. Julie’s the recent winner of the 2017 iDate Awards for Best Dating Coach and is the author of the bestseller The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online and ranks as the most influential person in social media in “dating” and “online dating.”